Hey my friends, this is going to be a very important blog post today. I’m actually going to share with you some tremendously valuable information about marketing. Information that has the ability to cause paradigm shifts in how you view marketing, and your ability to EFFECTIVELY SELL your products, services, or business opportunity for the rest of time.
You see, there’s basically two classes of people I’m going to talk about in this post…
- Those who understand how to CREATE MONEY at a deep level, and thus are able to create a lot of it, rather easily, or in the least create enough money to live very comfortably without ever having to worry about it.
- There are those who don’t understand the mechanics behind creating money… and have spent a lot of life following what is traditionally outlined as the “Methods” of creating money.
– Important to note here —
I’m not really concerned with why they don’t understand how to create money. Maybe they don’t want money, maybe someone just never showed them how… whatever. It really doesn’t matter.
It only matters once you make a CHOICE that you really would LIKE to have more money in your life, for whatever reason (hopefully positive), and from that point what’s MOST IMPORTANT is that you dedicate yourself to understanding the mechanics behind money creation in our world.
I’m going to teach you a very very very powerful mechanic behind that today.
Now, the people who are in category #1, those who understand how to create money, are probably VERY familiar with what I’m going to reveal to you today.
They are probably VERY familiar with THEIR PROSPECTS.
They probably have a deep, empathetic understanding of who they are.
They know what’s going on inside their HEADS. They know what is causing them PAIN. They know why they are searching for something, or interested in something…
And most importantly… they have figured out a way to match THEIR PRODUCT & SERVICE… with the exact WANT & DESIRE their prospect is having.
They’ve probably even figured out a way to match the “Language” they use when selling their product… to the exact language the prospect is thinking inside their head. They’ve probably figured out the exact questions their prospect is asking inside their head… and answer them subconsciously through their marketing or sales processes.
Hopefully you can get a FEEL from what I just communicated to you where I’m going with this. (we’ll talk more about it in a minute)
–NEWSFLASH– This is how you CREATE money…
Money is a VALUE EXCHANGE. Period & end of story. The more VALUE you are creating in your prospects life… the more money they are going to send you. (unfortunately some people can create the “Perception” of value inside their prospects head… but then not really deliver it. Those people really tick me off but are selling from an empty heart. It happens all the time, even by most of the biggest companies in our world selling us stuff we don’t need, but they’ve trained us to think we do. Hopefully after you’re done learning what I’m going to teach you’ll be more educated on how this process works and can make choices to purchase products that REALLY deliver a crucial value to your life, not just a “perceived” one.)
Most people in the Home Business industry do not really get this “Value Exchange” equation.
They tend to think their business is their opportunity. But it’s not.
They think their business is their products… but that’s only a small piece of it.
They tend to think they shouldn’t have to sell anything, cause some idiot in their upline told them the “Product Sells Itself”, but that guy is a moron and has 5000 people out there selling the product for him. (he’s really not a moron he just has far more leverage than you and is making use of it)
The facts of the matter however is this…
If you DO NOT UNDERSTAND the mechanics of “how to sell things”… and the fact that in this industry YOU are what you are selling…
It’s very likely you will never make the amount of money you want to make in this industry.
If you keep blindly following advice that is not based on sound marketing principles… you are going to continue to be led down a path of USELESSNESS.
So Lets Talk Marketing
What is the psychological code of Google Searchers, How can you Crack it, and Why do you Want to?
- The psychological code of google searchers essentially refers to the PROCESS that is happening inside any person’s head… when they are researching information on the Internet. This process actually extends past just google, and applies to Yahoo, MSN, or any other major search engine.
- You can crack the Psychological code of google searchers, once you understand the principles behind marketing, and what’s actually going on inside your prospects head when they type in a keyword on the Internet.
- You WANT to do this… because there is literally nothing else on planet earth I have found yet that is as powerful, profitable, and abundant.
Now, of course there’s ways to advertise to more people than you can advertise to on Google. You could spend tens of millions of dollars on Superbowl ads. You could spend millions on advertisements in Newsweek, and other major magazines. There’s lots of ways to get exposure for your business. You could even spend $500,000 and send out 1 million postcards. That would work…
The only thing is… with EVERY single one of the methods I just described to you above… you have NO STINKING IDEA if your advertising is even going to work. You’d have to spend the money BEFORE you know if it works. And NONE of those prospects actually ASKED to see your product, or learn more about you.
You have to try to CONVINCE them with some sort of catchy slogan or ad or something… because none of them asked. Yet you pay anyway.
THERE IS A PROFOUND difference between this and the phenomenon known as “Pay-Per-Click” marketing. Pay-Per-Click literally means EXACTLY THAT. You only pay when a prospect actually CLICKS on your ad.
“This is One Of the Biggest Breakthroughs In Advertising in HUMAN HISTORY.”
You only pay, AFTER someone has suggested they are interested in what you have to offer. Think about that… because it’s nuts.
Once you understand the “Code” behind the google searcher, and you UNDERSTAND what they are looking for, why they are looking for it, and what they want… then you can OFFER THEM exactly that.
You can craft your marketing, to meet THEIR exact needs. And you can TEST the entire process on ANY scale.
That is seriously what makes pay-per-click advertising so absolutely amazing. Because you can see how ANY of your marketing is going to perform, and if it’s going to perform, spending only $20. You can know whether a prospect likes your capture page, and is going to opt in and become a lead at a high enough conversion % that makes you GOOD MONEY by spending only $20 measly bucks.
One time I spent $3,000 to place an ad in Magazine, and it generated me 14 leads.
I wish I had been able to spend $20 and know that it WASN’T going to work.
But the REAL amazing part of PPC marketing is in your ability to test and REFINE what you’re offering to your prospects… and continue to improve it so your conversions just increase, increase, and increase.
Let me pain a picture for you here…
- Your prospects types in a keyword on google
- 10 ads show up on the side of the page
- your ad is one of them
- Prospect Clicks your ad… and says “YES, That Is What I’m Looking
- For”, and they opt in and become a lead.
- You call them up, close them, make money, and build your business.
(OR, this is most people)
- The prospect clicks on your ad, see’s your page, and says “No”. This person doesn’t get me at all… and this is not what I was searching for.
If you learn how to MASTER this equation above… you can literally print money on google’s behalf. I’m not kidding…I do it everyday.
We have learned how to MASTER matching our marketing, to the conversation that is going on inside our prospects head. Let me give you an example…
If a prospects goes to google and types in the keyword “Trump Network”… what do you think we do? Do you think we show them a page offering our business? Why the heck would we do that? This prospect is clearly looking for information on trump network.
Do you think we show them a page about our health and wellness product, or our breakthrough technology? Nope… again, that would be pretty stupid and our conversion rates would be low.
The first thing we do… is we use our ad to DISQUALIFY as many people as possible from clicking on it… who wouldn’t be ultimately interested in what we have to offer. I dont want all the people searching trump network who are interested in the Urine Test or Vitamins to be clicking my ad… cause I have nothing to really offer them.
So we CREATE our ad to target business seekers, and people who are interested in money.
2nd, we OFFER the people searching for trump network information that they are LOOKING FOR. We target our marketing… so we don’t just seem like some “Random” person on the Internet… but we position our marketing in a way so that it RELATES to the person researching Trump Network… and OFFERS THEM more of what they are looking for.
We OFFER THEM real value that is going to benefit their lives… and help MOVE THEM closer to accomplishing their true goals.
This Is What “Cracking the Psychological Code” of Google Searchers is all about.
It’s about finding out WHAT they are looking for. And offering them THAT.
And when you get really good at it… you’re literally able to go into ANY market there is out there, bid on almost ANY KEYWORD, and dominate in that market place. Let me share a few stats with you…
Every single day I have…
about 1,300,000 Impressions across all my ads. That means my ads are shown to 1.3 million people a day.
About 2,750 visitors to my site, and these are the ONLY people I pay for.
About 400-500 leads POURING into my accounts.
I spend about $2,500 a day… and I make about $10,000. (not a bad trade)
Let’s Rewind
3 years ago when I created my very FIRST ppc ad ever…
I had maybe a few hundred or few thousand impressions a day.
I generated maybe 1,2, 3 maybe 5 leads a day.
I spent a total of about $100 or less per MONTH, then moved it up to $200-$400 when I started getting better.
I brought my business from absolutely $200 a month in income, to $5,000-$10,000.
Question, Aren’t you at all curious what I have Learned Over the last 3 Years?
I haven’t even BEGUN to scratch the surface of my knowledge, or the skill sets I have mastered that have given me the abilities I have. All I’m going to say is this… I truthfully can not even FATHOM being in this industry and not being educated on PPC marketing.
I couldn’t FATHOM not using this strategy to grow my business… when more traffic, and more leads, are more READILY AVAILABLE then you could imagine… and all you have to do is ‘FIGURE OUT’ how to put your business in front of them in an intelligent way.
Honestly… I couldn’t fathom the mindset that WOULDN’T choose to educate itself on literally the most important marketing tactic existing in our industry. That’s why I created the Payper-Click Mastery course… and that’s why it’s been my most popular, and best selling course ever.
If you are sick and tired of useless, un founded training and advice from your upline leaders and other people in this industry, and you want to really LEARN how to become a successful marketer that can COMMAND money to come to you… then you’d seriously have to question your commitment to this industry to not buy this product while it’s on the market…
The PPC Mastery Course
You have only a few days left before I remove it from the market. If you want to enter into the category of human beings who “Understands” exactly how to create money… then you know what to do.
We’ll speak more soon,
Jonathan Budd
{ 21 comments… read them below or add one }
How do we get started?
We reach 43,000 kids directly each day in school in tri-county South Florida, and are in the communities as well. How do we drive traffic there. Please call!!
Hi Johnathan,
To be honest I have not used PPC and I know it is because of having a lack of knowledge and understanding it. I think it is the buget thing and I am not sure how to go about it. I have read that it is a good place to test like you said above for $20, and that makes sense to me. So maybe I am just a little up tight of using PPC but I do understand that it is truly the way to build a list. Thanks for sharing.
Scott Kelley
Jonathan, I took the first PPC Mastery Traing you did with Mark Hoverson, the techniques and the incredible training you gave us was worth 10 times the cost of the course, I have not reached page one yet, but have been darn close all the times.
Thanks A Million
Gary Stubbs
I was thinking you were more the social networker and Mark was the ppc pro. Very wise what you said about disqualifying people,
Anyone with a hunger and a purpose can do this on and offline as I know.
Yes, it’s faster online maybe, but most people lack the focus. That their be the problem.
Peace out,
Matt Mortenson
Hi Jonathan.
You deserve a pat on the back. My wife and I have struggled for years in Network Marketing, and even though I have had modest success, I have not paid off debts. For you to offer the information you have offered for free, shows me that you put people ahead of yourself. many people will make money from your ideas, from just what you are sharing them. When our taxes come in at the end of the month, I will probably get your course. I cannot thank you enough. Also, please let me know what you think of my site. Actually it is the new business that Donald Trumps business partner is launching february 16th. Supposed to be later on the Oprah Winfrey show. I would never expect you would join my downline, cause usually things dont work out that way for me, but please give me your input. Once again, thatnk you so very much for your unselfish kindness. I have enjoyed your videos and blogs tremendously, and I feel I am headed in the right directio. I got back that drive I lost 20 years ago. ThankYou. (P.S. Here is the conference call)
And then listen to this amazing conference call: https://www.freeconferencing.com/playback.html?cn=51-87-32-24&cid=conferences/-17-65-6 711170-17-65-6751-17-65-6712763120678557-17-65-6796-17-65-67-17-65-67.mp3
Yo JB!
That was some pretty awesome stuff there, buddy!
Although I’m already aware of this stuff, I always love
reminding myself of it. It’s so freakin POWERFUL!
I can definitely see how people can dig this article,
so I’m sharing with my friends!
You rock!
~Omar
P.S. Nice way of slipping your product in front of
people who are interested.
I am very interested in your training on PPC. I have two businesses, one is a seminar business, not MLM, the other is MLM but I am just starting. Will you take me from scratch and will you go slow enough for a beginner to get what you are talking about?
We need marketing training at the Fenix event and in my new business I even need a web site. aaaaarrrrrgggghhhh!
Susan
P>S> I would like to sign up this evening if your training is appropriate for my needs.
Hi Jonathan,
I am a self-made millionaire by 27.
I would like to further a conversation that we started, so
call me : Clinten 304-844-0253
Later
I am just developing my myspace profile, and as soon as I get that running I plan on moving into ppc. I can’t believe what I have been missing by not using the internet, I would love to meet some new people shoot me a email sometime the world truly is our oyster.
Jonathan,
Great post and insight into the psychology factor of what we do and why we do it. I’ve only recently begun to move into category 1 and I tell you I’m hooked!
Not only have I found my passion, my desire, my REAL why… I’ve uncovered what really drives me. It’s NOT about the money… it’s not about the product or service… It’s about the journey. It’s about the knowledge required and the skills obtained and the determination to move forward.
We fight ourselves constantly when we;re not in the right mindset of abundance. It’s the framework that makes us focus and move forward. You have seen this in action with many people. I hear you say it all the time… yet so many people just don’t get it.
I must admit, I didn’t get it either. When you chase something like money, success, the perfect relationship, it moves away. It beckons you to follow it, chase it. that’s the wrong approach.
When you are in a state of abundance AND are not concerned with the financial outcome, then you are free. Free to create what you want and when you want it. Free to be in that place of creation.
I’m addicted to this state of freedom. Thank you for leading the way.
Ken Pickard
The Network Dad
I read with great interest what you have written but, ? please advise re I have access to thousands of potential investors I would appreciate best way on how to approach them as what I read in your article seems too good to be fair dinkum!
thanks, kind regards, maurie
This all sounds very interesting, but I wonder if it will help my company. We produce musical fashion shows for fundraising events. How would I be able to target a certain area and groups that would be interested in this type of event? Thanks, Jeannie
Jonathan,
Thanks for sharing this new to me idea about PPC.I think is great and fair,now that i have all the infos about it,im intrested to know what to do next.
write me back.
sincerely,
Ruth
Hi Jonathan,
Many thanks for giving me this chance to build our business. I am a part of Mak Muzik Promotions and as I red your presentation I wondered how PPC. could help us. I will discuss this Nic who is responsible for advertising and I am sure we will find the way how to use PPC to Grow our business. I believe what you said and would like to know more about PPC Mastery.
Thanq.
Hi Jonathan,
Many thanks for giving me this chance to build our business. I am a part of Mak Muzik Promotions and as I red your presentation I wondered how PPC. could help us. I will discuss this with Nic who is responsible for advertising and I am sure we will find the way how to use PPC to Grow our business. I believe what you said here and would like to know more about PPC Mastery.
Thanq.
Hi Jonathan,
I am a newbie to this Industry. I do read alot and have found what you are saying to be the most innovative shift in 21st Century internet technologies concerning making money online. Working smarter not harder…I am connecting with your passion for sharing and helping others to succeed at wealth creation. Thank You for Keeping It Simple and REAL.
With Gratitude,
Ted
Hay Jonathan I looked at the video and read the article, I am interested in the course but right now I am doing the social media course because people is asking me about it if I had the cash I would have surely purchase it so as soon as I have finish with this one will do the ppc course. What I want to do when I am through with this one, I am going teach charge pay my credit card bill and pay for this one.
Hi Jonathan,
I’m a newbie to online mktg and feel so lucky to have found you. Just start your PPC
Intesive webinars. Whoah, they’re intensive alright! I love the great info I’m getting. Talk about golden nuggets everywhere. You are awesome for sharing your knowledge
with those lucky enough to get in on it. I love that you give back to your community. That is key to happiness and balance. All the good in life comes full circle as I’m sure you know.
Although I feel a little bit overwhelmed right now, I know to be patient with the process and everything will come together. I hope to make you proud one day and
put all this knowledge to good use. Their is an urgent need in our world for 7 figure earners to help by giving back and I’m happy to be learning from one
Keep up the good work. Looking forward to meeting in person some day, maybe in one of your classes or something:)
Thanks for all you do.
To Your Health & Wealth,
Susan
I’m with Cie Aura and I have no clue in becoming a good networker & what avenues to take to generate an income w/network marketing. I just thought this was fan incredible concpt that could help allot of people. Is this really going to help get me off the ground?
jonathan, i like all the articles you had sent to me yes i entered a business (networking business) MLM just started yet…that’s my problem on how to find on met a prospects….although the product is great…. i hope you could help me on this.